However, from the undeniable utility and importance of the digital oracles -– without whom our web access and penetration would get very restricted -– outcome their big power. Furthermore in the past people looked for ancient oracles consciously knowing their power and influence. Nowadays do people know what digital oracles really are? Do they realize the control those oracles exert over their choices and actions? Although search engines are digital entities, not spiritual or human ones, maybe their “advices” are as powerful as (or even more influential) than those from the ancient oracles.

Researches about search engines show among other things that 1) most of people choose among the options presented on the first results page; 2) search engines don’t index the entire web, but a small part of it; 3) the website ranking in a search can be manipulated using SEO techniques; 4) search engines can filter and control results; 5) Google is today the predominant and most powerful engine; 6) people convey personal information while searching; 7) users declare they trust the results.

In this sense, this work intends to rise questionings related to digital oracles and their power over the digital and tangible life, such as “mapping & control”, “determination of survival and existence”, “the Top 10 dictatorship”, “awareness about getting results in a search”, “privacy”, etc.